Zeroing In On Your Demographics – Your Audience

One of the first questions that I like to ask of client prospects is this: “What is your target demographic?”.  I often tend to receive pretty vague answers, such as “all homeowners”, “everyone” and “not sure”. This is an important question, though.  The question translates to “Where should we focus our marketing efforts?”, which translates … Continue reading

With Display, Target The Who, Not The What – Understanding the customers Audience!

Today we’ll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords and “voila”, you’re ready to go. Keywords are straightforward because the potential customer is literally typing the keywords they think will solve their problem. If you’ve talked to your customers … Continue reading

10 Local Link Building Tips for 2016

10 Local Link Building Tips for 2016  

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop

Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Ginny Marvin on January 29, 2016 at 7:44 am Paid search continued to grow in the fourth quarter of 2015, but at a slower pace than the previous year, according to the latest Adobe Digital Index report. Spend among advertisers running campaigns on … Continue reading

Selling 101

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What this Navy SEAL’s ‘40% rule’ can teach you about success

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5 Simple Ways to Jump-Start Your Day for Maximum Productivity

1. Set a sleep routine and stick to it. Maybe you’re a weekend warrior or just have a bad habit of breaking your bedtime. You probably think a few late nights a week aren’t harmful, but that night owl behavior could be impacting how productive you are each day. Missing sleep isn’t like skipping exercise … Continue reading

What Separates the Strongest Salespeople from the Weakest

What separates high-performing salespeople who exceed their quota from underperformers who miss their quotas by more than 25%? I recently conducted a research project involving nearly 800 salespeople and sales leaders to better answer this question. In addition, I have had the privilege to interview well over 1,000 top salespeople who sell for some of … Continue reading

You’ll never hear successful people say these 15 phrases

Want to hit it big? Avoid these sentences. Here are some phrases you’ll never hear a successful person say: 1. “We can’t do that.” One thing that makes people and companies successful is the ability to make solving their customers’ problems and demands their main priority. If a need arises repeatedly, the most successful people … Continue reading

How Large Multi-Location Businesses Can Dominate In Local Search

Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right. Jason Decker on October 17, 2014 at 9:12 am Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a … Continue reading