Pigeon – Local Search Algorithm update from Google

One of the biggest updates to local search was announced just over a week ago. The last local search update was on 10/2012 (65-Pack Update). As Mozcast reports, there has been a decline in local search results over the last week. Linda Buquet, Google Local specialist says that this is a major update and in … Continue reading

The Psychology of Language: Why Are Some Words More Persuasive Than Others?

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more. Here’s a secret right off the bat and I hope it isn’t too … Continue reading

No-Cost Ways to Increase Your Sales This Year

It’s time to make sure that 2012 is a better year for sales than the past year. But don’t expend a ton of resources for overhauling your sales operations just yet. There are many sales-boosting activities an entrepreneur or sales manager can do that cost little or nothing at all. Sometimes it’s just a matter of doing … Continue reading

I’m cutting back on advertising

“A man who stops advertising to save money is like a man who stops the clock to save time.” Henry Ford defending his marketing budget during the Depression.

Ten Ways to Get People to Change by Morten T. Hansen

How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they’re blue in the face, but real change doesn’t take hold until people actually change what they do. I spent the summer reviewing research on this topic. Here is my list of … Continue reading