Pigeon – Local Search Algorithm update from Google

One of the biggest updates to local search was announced just over a week ago. The last local search update was on 10/2012 (65-Pack Update). As Mozcast reports, there has been a decline in local search results over the last week. Linda Buquet, Google Local specialist says that this is a major update and in … Continue reading

Google Said to Offer Search Page Change to Settle Probe

Google Inc. (GOOG), operator of the world’s largest Internet search engine, offered to change how it operates in a bid to settle a three-year European Union antitrust investigation into whether it discriminates against rivals, a person familiar with the matter said. Google submitted a final package of commitments to the European Commission aimed at creating … Continue reading

Google Quietly Rolls Out New Offer Extensions in AdWords

Google Quietly Rolls Out New Offer Extensions in AdWords Feb 22, 2013 at 2:47pm ET by Larry Kim Google is now rolling out Offer Extensions, their latest ad extension that lets AdWords advertisers post deal offers underneath a normal Google Search ad. If your AdWords account has been upgraded to Enhanced Campaigns, then you’ll see … Continue reading

Enhanced Campaigns—Multi-Device Targeting

If running a PPC campaign wasn’t complicated enough with constant upkeep, testing and keyword nuances, Google AdWords now drops what it calls enhanced campaigns. And before you throw in the digital towel, understand that our GannettLocal Paid Media team is excited about the opporunity, but why? According to Google, “With enhanced campaigns, instead of having to cobble … Continue reading