A Brief Introduction to the Wide World of Display Advertising

To say “I want to run some display ads” is a bit like saying “I want some shoes”. The first thing the person you’re talking to is going to do is most likely say “Ok,…” then ask a series of questions to get more of an idea of what you’re looking for. “What do you … Continue reading

Google Said to Offer Search Page Change to Settle Probe

Google Inc. (GOOG), operator of the world’s largest Internet search engine, offered to change how it operates in a bid to settle a three-year European Union antitrust investigation into whether it discriminates against rivals, a person familiar with the matter said. Google submitted a final package of commitments to the European Commission aimed at creating … Continue reading

The Psychology of Language: Why Are Some Words More Persuasive Than Others?

What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more. Here’s a secret right off the bat and I hope it isn’t too … Continue reading

No-Cost Ways to Increase Your Sales This Year

It’s time to make sure that 2012 is a better year for sales than the past year. But don’t expend a ton of resources for overhauling your sales operations just yet. There are many sales-boosting activities an entrepreneur or sales manager can do that cost little or nothing at all. Sometimes it’s just a matter of doing … Continue reading

I’m cutting back on advertising

“A man who stops advertising to save money is like a man who stops the clock to save time.” Henry Ford defending his marketing budget during the Depression.

Ten Ways to Get People to Change by Morten T. Hansen

How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they’re blue in the face, but real change doesn’t take hold until people actually change what they do. I spent the summer reviewing research on this topic. Here is my list of … Continue reading

Google Quietly Rolls Out New Offer Extensions in AdWords

Google Quietly Rolls Out New Offer Extensions in AdWords Feb 22, 2013 at 2:47pm ET by Larry Kim Google is now rolling out Offer Extensions, their latest ad extension that lets AdWords advertisers post deal offers underneath a normal Google Search ad. If your AdWords account has been upgraded to Enhanced Campaigns, then you’ll see … Continue reading