How Large Multi-Location Businesses Can Dominate In Local Search

Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right. Jason Decker on October 17, 2014 at 9:12 am Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a … Continue reading

Google Releases Video Series On Taking Your Local Business Online

Barry Schwartz on October 6, 2014 at 2:05 pm Google’s Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give “our friends and family” and now they are … Continue reading

New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle

Mediative eyetracking study shows change in how users view Google SERPs. A new Google eye tracking study published by Mediative shows how the evolution of the Google search results from 2005 to today has resulted in searchers looking outside of the golden triangle. The golden triangle was coined back in 2005 based on a study … Continue reading

Google: Panda 4.1 Still Rolling Out

Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors that Google was pushing out a new algorithm, maybe the eagerly anticipated Penguin refresh which is expected really soon or maybe something else? Google told us just now that the … Continue reading

Top Content of the Week: Sales Tips to Warm Introductions, Set-Up More Meetings, and Optimize Sales Processes

Grab your cup of coffee, let the warmth seep into your hands and the aroma awaken you. It’s time to settle in with the sales articles that were earning clicks and shares on LinkedIn last week. From a recovering cold caller who’s dedicated to warm leads, to understanding that time is the most important currency, … Continue reading

Successful People Have These Four Things in Common

“Hide not your talents. They for use were made. What’s a sundial in the shade?” – Benjamin Franklin Surprisingly even some of the most confident people don’t really know their strengths. While you might be able to generally describe what you’re good at it’s important to know specifically what it is that you can do … Continue reading

Can a positive attitude really change your life?

It is said that by having a positive attitude it can be become a cause of success and happiness in your life on a daily bases. It starts from the very moment when you wake up. Having this kind of frame set can help you cope more easily with the day to day running of … Continue reading

National Vs. Local Smackdown: How Well Do Advertisers Stand Up?

Brands spend millions to connect with consumers through national advertising, but it has been difficult to track whether national reach truly resonates locally. Simply put: do commercials during “Monday Night Football” really push a consumer in Wichita, Kansas to engage with that brand? YP (formerly works to bring local consumer insight to national brands … Continue reading

New Panda Update Rolling Out, Google Takes Another Stand Against Thin Content

Pierre Far, Webmaster Trends Analyst at Google UK, announced on Google+ last night that a new Panda update is rolling out. The update began rolling out earlier this week, and Far says he expects to have everything done by sometime next week. Google has been able to discover additional signals to help Panda more accurately … Continue reading