Why I Believe Energy Can Transform Companies and Communities – Angela Ahrendts

My greatest challenge and I’m sure it’s the same for many leaders today, is to continue to rapidly evolve Burberry to keep pace with as fast as the consumer and technology are changing. Regardless of this market dynamic, one thing has stayed the same: The Power of Human Energy I’ve been a leader in the … Continue reading

How to Get Meetings with People Too Busy to See You – Steve Blank

Asking, “Can I have coffee with you to pick your brain?” is probably the worst possible way to get a meeting with someone with a busy schedule. Here’s a better approach. —— Jason, an entrepreneur I’ve known for over a decade, came out to the ranch today. He was celebrating selling his company and just … Continue reading

How to Get Busy People to Take Action When You Send an Email

We all get a lot of email. And we send off scores of them, too. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a … Continue reading

The Female Economy

Women now drive the world economy. Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. Their $13 trillion in total yearly earnings could reach $18 trillion in the same period. In aggregate, women represent a growth market bigger than … Continue reading

Storytelling in 2013

I wake up every morning upset about one core thing, and that is this: It’s 2013 and 99 percent of people are marketing their products like it’s 2004. That’s it. That is honestly the only reason I have been successful in my life. The reason I was able to be so successful at building The … Continue reading

How Your Professional Appearance Affects Your Productivity

Most workplaces have a dress code. Some are professional attire. Others are more casual. Regardless, your appearance will affect your professional presence. Does the way you dress impact your productivity at work? Can You Overdress for Success? I recently presented at a professional conference in front of about 200 managers. After the conference, several of … Continue reading

Google and Waze Start Mixing Their Maps for the First Time

Google and Waze Start Mixing Their Maps for the First Time

Chocolate-Like Success Tips

Slightly sweet, sometimes bitter…my favorite and most satisfying treat and energizer is 72% organic free trade dark chocolate. Why give such a specific description? Because each element can be translated into some of “the stuff” that can set you up for greater success. This may sound like a stretch but bear with me… Here we … Continue reading

Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures

In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The FTC wouldn’t say. Thanks to a Freedom of Information Act request, Search … Continue reading

Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up

In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported spend by reported conversions. Mark Jensen at … Continue reading