Enhanced Campaigns—Multi-Device Targeting

If running a PPC campaign wasn’t complicated enough with constant upkeep, testing and keyword nuances, Google AdWords now drops what it calls enhanced campaigns. And before you throw in the digital towel, understand that our GannettLocal Paid Media team is excited about the opporunity, but why?

According to Google, “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions, the [advertiser] can easily manage all of this in one single place. Enhanced campaigns help advertisers reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”

By organizing these campaigns, advertisers have the ability to target consumers in real time and focus on certain devices on the fly.

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