How to Generate Quality Traffic With Display Advertising

For a few years it seemed that “display advertising” had become something of a dirty word for many in the Internet marketing community. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Maybe they tried some large buys from a demand side … Continue reading

Direct Mail: Still a Bargain for Marketers Feb. 27, 2013

My youngest daughter Emma loves to read a particular author. She wanted to contact the author and asked me to get her the writer’s email address. I told her that getting it would be unlikely. But, she could write her a letter. When complete, my wife told her she’d mail it. As the author lived … Continue reading

How to Sell Anything to Anybody

Whether you’re selling products to customers, ideas to your boss, or yourself to an employer, we’re all in sales. Here’s how to get the deal done. You may not realize it, but the most critical junctures in your career involve selling. Whether you’re selling a product or service to a customer, an idea or a … Continue reading

What is ‘Authenticity’ in Marketing?

Marketing by nature isn’t authentic, at least by the dictionary definition. Brands try to position themselves in the best light, omitting any details that may be bad for their image and do everything they can to woo consumers. And yet there’s change afoot. We’re clearly in an age of unprecedented consumer empowerment, where the reality … Continue reading

4 Steps to Panda-Proof Your Website (Before It’s Too Late!)

Ken Lyons, February 5, 2013 It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank spam. This year looks to be more of the same. Since Panda first hit … Continue reading

YP Morphs into a Digital Media Alligator

January 28th, 2013 by Gordon Borrell It seems odd, but if you want a shining example of successful local media transformation, look to a yellow pages company. One by one, the stodgy old directory companies are disappearing.  Gone are AT&T Yellow Pages, White Directories, Yellowbook, Verizon Superpages, and Donnelly Directories. Replacing them are leaner, digitally … Continue reading

Urban Markets Still See Strong Print Yellow Pages Usage; Rural Markets Much Stronger

Market Authority, Inc. announces 67% of Urban U.S. consumers report at least occasional use of Print Yellow Pages based on its recently completed study including 39,097 live interviews with U.S. consumers. Consumer usage of print Yellow Pages has not greatly waned over the last six months even though consumers have more choices, according to a … Continue reading

4 Things New Site Owners Need to Understand about SEO

Posted on February 5, 2013 by Nick Stamoulis | 7 comments The views of contributors are their own, and not necessarily those of SEJ. 1. SEO is Long Term If you need to drive 1,000 visitors to your site right now, then you are going to be sorely disappointed in SEO. SEO is a long … Continue reading

An Investigation Into the ROI of Direct Mail vs. Email Marketing

As marketers, we’re often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we’re forced to make the tough choices. Making the decision about which one is the best, however, can be difficult, time-consuming, and, … Continue reading

What is S.E.O.

Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization: By Common Craft